Engineer Your Business · Day 2 · Strategic Risk · Financial Health
New Offer Break-Even Calculator
Before you launch anything new — know exactly what it takes to make money, which scenario you're betting on, and which variable determines whether it works.
Engineer Your Business
Tool 05 of 12
Name
New Offer Name
Currency
Date
How to use this tool. Enter your four numbers below. The calculator runs three scenarios automatically — pessimistic, realistic, and optimistic — and identifies which single variable has the biggest impact on whether this offer succeeds. Use monthly figures throughout.
01
Your Four Numbers
Everything the calculator needs. Use honest estimates — the scenarios will show you how sensitive the outcome is to each assumption.
Launch Cost
One-time investment before the first sale. Equipment, design, marketing, training, legal — everything you spend to get this offer to market.
$
Total one-time cost
Price per Unit
What you charge per sale, per client, per session, per month. Use your standard price — not a discounted early-bird rate.
$
Per sale / client / session
Variable Cost per Unit
What it costs to deliver one unit. Materials, direct labour, freelancers, commissions. What changes when you sell one more.
$
Per sale / client / session
Expected Monthly Sales
How many units do you realistically expect to sell per month once the offer is live? This is your base case.
#
Units per month (your base case)
Price
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−
Variable Cost
—
=
Contribution Margin
—
Margin %
—
Three Scenarios
Enter your four numbers above to see the scenario analysis.
What's Your Critical Lever?
The variable that, if it moves 20%, changes your break-even timeline the most. This is where to focus your energy before launch.